Communicating the value of BizAv
In mid-2017, the EBAA developed a communications toolkit for its members.
The toolkit includes:
- A messaging guide for a non-expert audience
- Five thematic factsheets
- An infographic “Why business aviation matters for Europe”
- A powerpoint presentation “Connecting People, Generating Growth, Ensuring Sustainability” – A storybook “The Faces of business aviation in Europe”
- An animated video
All tools present similar and consistent messaging based on the five key pillars of the value of business aviation: productivity, safety and security, European competitiveness, connectivity, and environmental stewardship. Members are encouraged to share all tools (except the messaging guide) on their own website and social media channels.