Industry Update

EBAA's Ambassador Programme welcomes companies driving sustainable growth in Business aviation

The EBAA Ambassador Programme continues to strengthen in 2023 by adding 4 new Business aviation companies distinguishing themselves for being champions in sustainability.

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EBAA has recently added several prominent companies to its Ambassador Programme. These companies share a common goal of contributing to the EBAA’s mission of enabling responsible, sustainable growth for business aviation, while enhancing connectivity and creating opportunities. As Ambassadors, they bring a deep understanding of Business aviation’s positive impact on European society and are committed to accelerating positive changes to overcome challenges in the industry.

Let’s take a closer look at the companies that have joined this prestigious programme.


FCG OPS, a part of Flight Consulting Group, is one of Europe’s largest and most experienced operational control centers (OCC). With over 20 years of experience, FCG OPS has serviced flights for more than 400 air companies, accumulating expertise and reliable industry contacts along the way. The company provides outsourced dispatch services, international trip support, ground handling services, IATA-certified travel services for aviation crew members, and fuel services. FCG OPS offers flexible solutions for various aviation entities, including air operators, corporate fleets, private aircraft, air ambulance services, and military and governmental organisations.


At Rolls-Royce, the belief in the transformative potential of technology is at the core of their mission. They pioneer the power that matters, which is central to the successful functioning of the modern world. Recognizing the need for sustainable power to meet the demands of a growing and interconnected society, Rolls-Royce is committed to delivering clean, safe, and competitive solutions. Their cutting-edge technologies play a fundamental role in enabling the transition to a low-carbon global economy. Rolls-Royce has set ambitious goals, aiming to achieve net-zero carbon in their operations by 2030 and actively supporting other sectors to reach net-zero carbon by 2050.


4AIR is the first and only sustainability solutions program dedicated to aviation. Their industry-first framework addresses climate impacts and provides a simplified and verifiable path for the aviation industry to counteract and reduce aircraft emissions. By incorporating 4AIR’s comprehensive turnkey solutions, aviation operators of all sizes can align with industry standards and report on environmental, social, and governance (ESG) metrics. 4AIR ensures that all carbon credits are quantified and verified by respected international bodies, including the American Carbon Registry, Climate Action Reserve, Verified Carbon Standard (VERRA), and The Gold Standard. Third-party audits independently verify end-of-year commitment audits, ensuring transparency and accountability.


As a leading independent global supplier of aviation fuel and services, Avfuel plays a vital role in promoting sustainable operations within the aviation industry. Headquartered in Ann Arbor, Michigan, Avfuel connects a diverse array of aviation customers with innovative fuel and service solutions. Their global network encompasses over 3,000 fueling locations worldwide and more than 675 Avfuel-branded Fixed-Base Operators (FBOs) throughout North America and Europe. Avfuel’s comprehensive offerings cater to various aviation segments, including airlines, corporate flight departments, airports, and military operations. Through initiatives like Avfuel Contract Fuel, Avplan Trip Support, and AVTRIP loyalty rewards, Avfuel helps customers operate efficiently while supporting their sustainability goals.

Theses recent additions to the Ambassador Programme not only strengthens the collective pursuit of responsible and sustainable growth in Business aviation but also ignites fresh motivation within the programme. In 2023 and beyond, this renewed energy will drive the development of new ad-hoc events and educational activities tailored for the Ambassadors, fostering their continued engagement and amplifying their impact in overcoming industry challenges.

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