The report, published by Cambre Associates, looks at how European associations are leveraging the enormous opportunities presented by digital media to communicate effectively online and ensure they are digitally fit for this new age. In the report, they observe ten key digital trends emerging – climate communications, Covid-19 response, virtual events, new partnerships, digital campaigns, fact-based communications in the era of fake news, the rise of podcasts as audiences seek alternative content that can be consumed everywhere, and purpose-driven communication with a focus on diversity and inclusion, youth engagement and leadership.

EBAA is chosen as a digital leader in the categories of diversity & inclusion and youth engagement. Notably, the report recognised EBAA leads with purpose and responds to society’s expectations for more diversity and inclusion whilst similarly engaging with tomorrow’s generation through it’s One Young World Ambassadorship programme.

Responding to the feature, EBAA Communications Manager Róman Kok said: “We are honoured to be featured in the European Associations Digital Report as a digital champion for our work on inclusivity and youth engagement. It is of utmost importance to us to bring more young people into STEM fields and to consider a career in Business aviation. We showcase this by shining light on the many opportunities our sector has to offer and by partnering with our One Young World Ambassadors to improve our sustainability practises.”

The report is available on the left, but can also be found on the website of Cambre Associates