Press Release

Social Media Influencer Sam Chui Partners With EBACE Organizers to Showcase EBACE Highlights: Join the Conversation

Washington, DC and Brussels, Belgium, April 19, 2022 – The European Business Aviation Association (EBAA) and the National Business Aviation Association (NBAA) today announced a collaboration with leading aviation industry social media influencer Sam Chui to share highlights of Europe’s biggest business aviation event – the 2022 European Business Aviation Convention & Exhibition (EBACE2022), taking place May 23-25 in Geneva, Switzerland.

Published on


On this page EBACE

“More than ever, EBACE will connect people with new technologies, new business models, new opportunities and new ways of thinking. Sam’s passion for aviation, and his enthusiastic following across several social media platforms, make him the perfect fit for sharing what is sure to be an electric EBACE week with millions of people around the world,” said Dan Hubbard, NBAA’s senior vice president, communications.

“Business aviation and EBACE’s core values are bringing people together. Sam is wonderfully able to bring together global communities through his plethora of digital networks. Combined with his passion for anything aviation, I am beyond excited to welcome  him at EBACE,” said Róman Kok, EBAA’s head of communications.

Chui is recognized as one of the aviation industry’s leading vloggers, influencers and content creators. He has millions of followers across multiple platforms, including nearly 3 million YouTube subscribers.

“I am very pleased to collaborate with EBAA and NBAA on EBACE2022, and share digital content showcasing the latest, future-forward business aircraft and technologies with my fellow aviation industry professionals and enthusiasts,” said Chui. “From advanced air mobility aircraft to technology that promotes sustainability, I will have many highlights to share from EBACE2022.”

Business aviation stakeholders can follow Chui’s daily commentary about the show on his aviation and travel channel on YouTube, through his blog at, via his Facebook page, on his Twitter feed at  @samchuiphotos and on Instagram at  @samchui.

Additionally, the EBACE organizers’ social media channels will highlight every aspect of the show, from exhibits to the outdoor aircraft display, to the keynote sessions and much more. Follow EBACE on Twitter at @ebace and on Facebook.

Attendees and exhibitors are encouraged to join in the conversation about the show by using #EBACE2022 on social media.

Need more information ?

Please contact Róman Kok at