S.T.A.R.S. (Standards & Training for Aviation Responsibility and Sustainability) is an initiative set in motion by young Business aviation professionals from across Europe. Their goal? To develop and introduce industry-wide sustainability standards and an accompanying label. The programme, led and supported by the European Business Aviation Association (EBAA) addresses the complete scope of sustainability – people, planet and profits – and as well provides a framework for organisations to integrate environmental and social strategies in alignment with the Business Aviation Commitment on Climate Change and the UN Sustainable Development Goals.