Awareness and perception studies for Business aviation

How is Business aviation perceived in Europe?

EBAA completed three separate market research projects to better understand key audiences for the European Business aviation sector:

  • Current and potential Business aviation users,
  • EU stakeholders,
  • Millennials.

These studies aim to measure the knowledge and awareness of Business aviation. the sentiment towards Business aviation broadly and engagement with the European Business aviation as a sector.

The studies are available for download in the menu on the left, or watch the recorded webinars below for more information.

Current and potential Business aviation users webinar

This study is a survey of 400 current and potential BA users in the UK, Switzerland, France and Germany in companies with €20MM+ turnover. Key differences between users and non-users are highlighted, and the report includes a statistical analysis of the data to identify leverage points to help convert non-users to users.

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